I love branding. I love messaging. I love talking points. From time to time, we will feature what we believe are great websites that perfectly communicate the mission and vision of nonprofits in microenterprise and small business development. My criteria? Whether my parents can get the central message and be able to repeat it within 60 seconds. Not a low bar, in my experience.
Check out Centro Community Partners in Oakland, CA. It mission is to build thriving communities by providing underserved, low-income entrepreneurs with entrepreneurship education, one-on-one business advising, mentoring and access to capital. The site is easy to navigate and does a masterful job in explaining its purpose and services to a wide audience. The photos are top notch and video is not a chore to get through. I think one area for improvement is in illustrating impact. How do they measure success? What are the tangible outcomes of the businesses they support? I have no doubt they will and I am looking forward to sharing those results with you.